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Yep, you are seeing this correctly, Apparently in NYC, small pizza parlors and deli's are competing against one another for the ever-increasing budget-minded customer. And why not?!? Fast food chains already have value menus. It's about time pizza places do the same. Check out this article from the NY Times do get the whole story: http://www.nytimes.com/2010/03/16/nyregion/16pizza.html?src=me&ref=nyregion